About AFW Enterprises (Atom Fitness Wear)

At AFW Enterprises, we are proud to bring over 15–20 years of collective experience in the apparel and footwear industry to launch a brand that redefines comfort and performance for the Indian market. Our journey has been shaped by deep industry knowledge, an understanding of consumer needs, and an unwavering passion for quality craftsmanship.

Atom Fitness Wear (AFW) is committed to designing and delivering comfortable, durable, and performance-driven products tailored for India’s dynamic lifestyle. Our core offerings include footwear, sportswear, and innerwear, each crafted with precision, innovation, and an emphasis on long-lasting comfort. Whether you’re hitting the gym, running errands, or relaxing at home, our products are built to support you every step of the way.

Our mission is simple — to blend functionality with style, and to empower every individual with gear that supports their goals without compromising on comfort. We understand the demands of the Indian climate, body types, and daily routines, and we engineer our products accordingly — from breathable fabrics to supportive soles.

At AFW, we’re not just building a brand — we’re building trust. As we launch into this new chapter, we promise to stay true to our values of innovation, quality, and customer-first service.

Join us as we create a new standard for Indian activewear and comfort essentials. AFW Enterprises — Wear Your Strength.